How to adapt to 2023’s digital marketing trends
May 4, 2023
Author: Tayla Shortland
Reading Time: 4 minutes
Digital marketing trends in 2023
In this day and age, a world without the internet is unimaginable, with over 4.5 billion active users across the globe. Every day, billions of people buy, stream, communicate and work off devices that expose them to ads and promotional content everywhere, every day and anytime – and digital marketing helps to reach them all. As consumers and technology adapt to every changing digital environment, so do businesses.
But what are the right platforms to channel for your business? Well, first we need to understand what digital marketing is and secondly, how to implement it into your business to reach the right target market for your products or services.
So, what is digital marketing? Categorically, it is defined by using digital channels to promote a product or service such as search engines, social platforms, Google sites, email, and PCC (pay per click) ad networks. You can target consumers at specific points in their buyer journey and send them customized content, track how people respond to your ads, and optimise your approach based on these results.
Digital marketing isn’t just a single practice, but instead a multitude of elements such as:
- SEO (Search engine optimisation)
- Content marketing
- Social media marketing
- Pay per click (PPC)
- Email marketing
If you are utilising all of these then you’re on the right track for brand recognition and ROI. But what if there are new trends that you may not be implementing within your business that can save you time and money? With technology advancing, every business should be using it to their advantage, as these four trends are the new innovations that will be shaping almost every industry for 2023.
Top 4 new digital marketing trends in 2023
Personalised content and AI
While personalization is not a new trend, it is still a crucial aspect of digital marketing for 2023. Consumers and customers are now looking for more tailored experiences as they want to connect emotionally with brands, therefore creating quality personalised content is the difference between you and your competition. With the advancement of AI technologies, businesses have more tools than ever before at their disposal to create this type of personalisation.
But what about the role of artificial intelligence (AI) in digital marketing? It’s no secret that AI has been making waves in various industries, and its impact on digital marketing is no exception. Imagine sending out personalised emails automatically, creating customised landing page experiences, or providing hyper relevant product recommendations. With AI-powered automation tools, brands can streamline their marketing efforts and focus on more strategic activities, leaving more time to connect with their target audience.
Short Form Video Content
Over the past few years, the popularity of short-form videos has skyrocketed thanks to social media platforms like TikTok, Instagram Reels, and YouTube Shorts (any other millennials out there remember Vine?). These bite-sized videos are not only entertaining but also easy to consume and shareable across multiple platforms, along with the fact that users can retrieve information within a short span of time. And with social media platforms continuing to drive this trend, short-form video content will likely become even more prominent in the coming years for businesses. So, why is short-form video content so ideal for businesses? It’s simple – it’s easily consumable and engaging. Viewers also see this style of content as more “authentic” – which is what younger generations of consumers are looking for from the brands they engage with online.As a business owner, it’s crucial to adapt your marketing strategies to incorporate short-form video content to stay relevant and effectively reach current and new audiences. But how can you effectively incorporate short-form videos into your marketing strategy? It’s all about creating content that resonates with your target audience. This could include behind-the-scenes insights into your business, product demos, making-of videos, or fun and creative skits that showcase your brand’s personality. The possibilities are endless, but the key is to stay true to your brand while providing entertaining and engaging content for your target market.
Voice Search Optimisation
With the rise of smart speakers and digital assistants such as Alexa, Siri, and Google assistant, voice search has become a popular go to option for users to get information faster and more efficiently. From a business perspective it’s going to be a crucial way to optimise content to ensure you are visible to the right audience. This means adapting your SEO strategy to target long-tail keywords and conversational phrases that are likely to match the way users speak and ask questions that relate to your business and content online. If your business has a physical location, then this is ideal for your business, as on-the-go users tend to use voice search for products or services near their location. Therefore, incorporating long-tail keywords, you improve your chances of ranking higher on voice search results and succeeding in more enquiries.
With technology advancing for 2023 so is the digital customer experience. This is a facet of your business that can make or break your brand – that’s why focusing on your customer experience to stay ahead of your competition is a must. Consumers now days are not just looking for quality products or services, they also subconsciously looking for an experience that exceeds their expectations. Touch points to enhance this experience can be:
- More user-friendly websites – A page that has both functionality and professionalism, along with fast loading time, device compatibility and intuitive navigation, plus useful accessible content that’s written for the reader, not for the search engine
- Personalised content – Using specific information that consumers have given you (aka first party data) to create a unique experience between an individual and your brand.
- Responsive customer service – Automated responses to customer requests meaning instant replies for basic queries, which creates 24/7 customer service.
By staying ahead of the curve and leveraging technology to advance your businesses digital marketing, you can develop a brand that delivers a personal experience for your audience across multiple touchpoints. Ultimately, this will determine the success of your business as we evolve adapt with technology.
Want to find out more about how we can help you with your digital marketing journey? Get in touch with us.