henry (nee 33Thirty)

After two years of 33Thirty, what have we learned?

Local’s love their own business and lifestyle magazine. That’s because the businesses, organisations and people that make daily contributions to a town are what makes it so great… and there is often a lot going on that even us locals don’t know about, and that’s what we wanted to help share.

BUT, as much as the local readership loved 33Thirty, we’ve also taken on board feedback from our advertisers and local businesses and the reality is – small towns can’t survive on their own. They need to look at the bigger picture, look beyond the district, for opportunities on a wider scale – to secure long term prosperity.

So our beloved quarterly magazine is continuing. It is still local content for locals. It is still a collection of great stories and happenings in the district. It is still being delivered to local letterboxes. And it is still (for advertisers) at the same rate per issue. BUT – now it’s even bigger, bigger print run, bigger audience… as we re-brand 33Thirty to suit a wider audience and leverage opportunities for Taupo on a bigger scale – we are delighted to introduce you to henry.

What do we know now?

Whether it is for business or lifestyle, the movement of people is like nothing we’ve seen before. We work, live and play beyond our own back door nowadays; travel within the Central North Island is fluid and in business, location often doesn’t matter any more. Specifically, the movement between Taupo, Rotorua, and Mount Maunganui/Papamoa. So we’ve opened up the boundary to connect regions and connect readers – with letterbox, PO Box and town centre/accommodation deliveries to Mount Maunganui and Papamoa (to start).

This magazine is still about people and community – local content, for locals.

Why ‘henry’?

henry has personal meaning to ninetyblack, and because we want this magazine to connect, we started with our own personal connection, by giving this magazine a personality, a name, someone to remember… and at ninetyblack, we’ve never met a Henry we didn’t like!

So henry is here to unite, inspire and ignite people and their imaginations across the wider Bay of Plenty. The henry team is working hard to share the best ideas, stories and advice across retail, hospitality, health/wellbeing, industry and tourism.

Aside from a new name and bigger audience, what else can you expect?

  • Fresh new look; modernised style and article layout, on trend and sophisticated
  • Fresh new topics; we’ve grown the writing team to deliver a great balance of content
  • Beautiful finish; a new size printed on uncoated stock to give a modern read that doesn’t just look good, it feels good too!
  • Fresh new digital experience; we get it, some of us like to escape with a tangible read, some of us prefer to peruse online – so we’ve overhauled the entire web experience to make reading henry enjoyable and make articles you want to read, easier to find.

Re-launching March 08 henrymagazine.nz but for now, you can still check us out at 33thirty.nz.

Henry Magazine, Advertising & Publishing, ninetyblack
What sizes can I book?

Double Spread Article + Full Strip Ad

$2499 + GST

580-680 words & Ad 70(w) x 270(h) mm + 5mm bleed

Full Page Premium Ad

$1999 + GST

200(w) x 270(h) mm +5mm bleed

Full Page Article or Ad

$1599 + GST

420-450 words or Ad 180(w) x 250(h) mm

Expert Article + Full Strip Ad

$1599 + GST

330-350 words & Ad 70(w) x 270(h) mm + 5mm bleed

Half Page Article or Portrait Ad

$799 + GST

220-250 words or Ad 88(w) x 250(h) mm

Half Page Article or Landscape Ad

$799 + GST

220-250 words or Ad 180(w) x 123(h) mm

Full Strip Advert

$599 + GST

70(w) x 270(h) mm

Event Showcase

$450 + GST

60-80 words; event details, 1x image, 1x logo

Editorial Contribution (Lifestyle Spotlight)

$250 + GST

100 words max + logo & image (if applicable)

Build Taupo have loved having the back cover [...] – we see this magazine everywhere we go: Cafés, doctors and even in unexpected places! This has been a great place to advertise and we have received loads of comments with people saying they have seen it.