Our Rebranding Fundamentals
May 4, 2020
Author: Georgia Townshend
Reading Time: < 1 minute
If you’ve done a bit of research and discovered that yes, you do need to rebrand – you might now be feeling overwhelmed by ‘how do we do this?’
And to be frank, there’s a lot to consider. Before you take anything on, or make any big decisions we recommend you start with these – our fundamental branding principals:
Know your market, competition, and the business itself – performance, strengths/weaknesses, values, philosophy, goals.
A successful brand stands for something unique in the mind of the consumer.
People’s attention span is shrinking. Brands have about 10 seconds to make a first good impression. That’s why the KISS (keep it simple stupid) principle is highly effective and recommended.
- Visual Appeal
Aesthetics plays an important role in a purchase decision.
The same consistent brand message has to be repeated over and over for it to be understood.
Have a strategy. No matter your design budget, there’s no point making a flashy new logo if you don’t know how to get it in front of the right person. Your implementation after the rebrand will be crucial in ensuring it sticks.
There are many, many more things to consider, but don’t let that overwhelm you. If you apply the these rebrand fundamentals, and remind your self of the KISS principle every so often, your rebrand will be on the right track!