Top Tips To Nail Social Media in 2022
March 5, 2020
Reading Time: 3 minutes
Social media can overwhelm any business, but it’s also one of the most important channels for growing your audience and building a long-lasting relationship with your customers.
Whether you’re just beginning on social media, trying to figure out if you should hire a social media agency or just interested in social media marketing; Here are our top social media tips to get you on the right track:
Know Your Purpose
If you don’t set goals and define what you want to achieve from your social media channels, you’ll never really how well it’s performing or how it’s helping your business. Never get a Facebook or Instagram page ‘just because’. Your social media needs to have a reason for existing, everything you do on it should relate back to that original objective. Start by thinking where your target demographic hang out – which social media networks are they on? That’s where you should be too.
If you have a commerce business, perhaps it’s about showcasing new products, and driving website sales. Or if you have a service-based offering, it may be about building your brand as an industry expert. Know what you’re trying to achieve, set goals and objectives to work towards – otherwise you will likely see little return and feel like you’re wasting time and effort.
Show off your team
Social media is about making a connection with your target audience. Consumers are wanting to make more informed decisions about their purchases – meaning customers or potential followers want to know the people who are behind a company. Connecting with them on a personal level will enhance the influence of your brand. However, it is also important for a brand to choose its Facebook and other representatives wisely. Anything unprofessional on your personal profile can deeply affect your brand.
Keep It Relevant
Ensure your posts are always relevant to your customer, and remember, quality beats quantity.
Random, sporadic posts will be confusing for the end user, which has no gain for your brand or business. If you simply want to foster a sense of brand for your customers, decide on what you want people to think about your business. For example, our Facebook page focuses on sharing our brand personality – showcasing cool projects, and general musings from the office. We want people to have a giggle and enjoy our company culture when they see our posts.
It’s essential to understand and define the ‘theme’ of your page, and curate content that reinforces it.
You also need to ensure your content is relevant to each social media platform, it’s not as simple as copy and paste. It’s easy to repost a TikTok video straight onto Instagram Reels, but it’s been widely reported that Instagram’s algorithm will punish you if you do so.
- LinkedIn – A professional network that is perfect for B2B audiences.
- Facebook – Almost everyone has a Facebook account. Particularly good for news and entertainment content.
- Instagram – Perfect if your content is highly visual. Static images and short videos work incredibly well but it’s more geared towards brand awareness and not at driving traffic.
- TikTok – The fastest growing social media network. Great if your audience skews younger, and you have the resources to make lots of good video content.
- Pinterest – Similar to Instagram, Pinterest is highly visual. Although it’s limited to static images, it can be highly effective at driving traffic back to blogs and websites.
Social media is never ever a ‘set and forget’, even if you do schedule posts weeks in advance. What happens if a customer or potential lead gets in contact with you about a product or a service? In today’s fast paced digital world, people expect a prompt response. If not, they will simply move on to your competitor. So, ensure someone is responsible for the daily checking of your social media inbox and any comments that require a response.
While social media is friendlier and more conversational than traditional marketing, it is still about promoting your business. So naturally you want to put your best foot forward.
This post was originally published in March 2020 and updated in August 2022.