How to Rebrand: Top 7 Reasons for a Rebrand

February 16, 2015

Should you re-brand your business?

There are many good reasons for a company to rebrand but boredom shouldn’t be one of them! If you’re tired of your look, engage a creative agency like ninetyblack to help explore how a simple refresh could spark some life back into you and your customers so that you fall in love with your brand all over again.

Before anyone rebrands, we make sure they are doing it for the right reasons, work out if it’s a rebrand or a revamp that they need, we examine where they’re at and where they want to be – all this, before we storm in all guns blazing shouting ‘rebrand! new name! new look! out with the old! in with the new!’…

Here’s a helpful checklist to work out if a rebrand is in your future… our Top 7 Reasons to Re-brand.

  1. Your logo resembles an 80s glamour shot and it’s time to be taken seriously.
  2. There’s a fundamental change in your business – could be direction, thinking, or your product/service.
  3. You need to differentiate from your competitors.
  4. You need to remain relevant (in changing markets), or you need to shed negative perceptions.
  5. You’re re-launching a product/service
  6. You need product differentiation.
  7. You need to de-clutter; rationalise, consolidate.

If you said YES to one or more of the above, it’s time to call ninetyblack – your brand┬áprofessionals!

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