February 14, 2018
For your brand, your logo is the tip of the iceberg. It may be small, but carries a lot of weight and is your primary brand identity. It’s a graphic symbol of who you are.
But what makes a logo so effective in leaving a last impression… and what is that lasting impression?
As professional and experienced branding experts we could answer these questions using theoretical examples and bore you to sleep. Or we could do what we do best and illustrate this information to give you real life visual examples.
We went with the latter and turned this into an in-house experiment. We gave 10 team members 10 minutes each to draw some famous logos from memory (and we made sure it wasn’t all the designers doing the drawing!).
Here’s how they turned out:
Here’s what we learned – the simpler the better;
This experiment goes to show the power of a strong logo. It’s much more than a good looking graphic, it needs to be simple, unique and memorable.
At ninetyblack, we’re passionate about what makes our clients unique, and logo design is a huge part of that identity. We know from experience what makes a great logo, and can help you create something clear and identifiable with a personal touch that reflects your business and who you are.