Why Are Blogs So Important For Your Website?

19/07/2017 | 10:00 am

A blog seems to be one of the biggest trend for websites, whether company or personal. People love short-form content and blogging is an easy way of connecting with people and sharing relevant information. Not to mention giving you more visibility online – in search engines, social media, and other blogs.

For your business, a blog is like a marketing channel that supports your website and business growth. Because let’s face it – competition, both in business and on the internet is getting increasingly harder every day. Soon, being a business with a website will be like being in the ocean in a very small boat.

However, all hope is not lost, and you won’t need to spend a fortune, because blogs actually provide a way for businesses and companies to promote themselves incredibly effectively and for very little cost.

Let’s just take a look at the 3 main benefits of blogging for your business:

 

Search Engine Optimisation

The first, and arguably the most important, are the incredible SEO (Search Engine Optimisation) benefits that a blog supplies. Google, although updating their ranking systems very frequently, always place emphasis on websites with blogs that are updated frequently, and this is because they know that people love to see regular and fresh content. If you own a website with a great blog that is being updated regularly, Google will without a doubt reward you with higher rankings, simply for the fact that you are adding things. However, be sure to add quality, worthwhile content, as Google (and other search engines) have a way of detecting if things are copied or are of no value.

Every time you create a blog post for your website, you have created a new web page and a new opportunity for your website to be found in searches for queries related to your business.

 

Brand Trust & Integrity

When you’re blogging for your business, your blogs are typically about a subject related to your business. For instance, ninetyblack, as a graphic design, web and advertising agency, blogs about design topics, digital marketing, web design, etc. By sharing your expertise, you can position yourself as an expert in your industry.

Having a company or business blog on a website actually gives businesses a chance to get on a personal level with clients. Clients love businesses who actually take the time to provide value to them for free through a blog, so this is an opportunity to build trust and integrity with existing and potential clients.

 

Boost Business & Connect

Having a blog and updating it regularly with relevant articles not only gives you a chance to promote your own products and services (which provides opportunities for potential conversions), but it provides interesting and thought-provoking topics to readers too. If an article is sensational or not so sensational, it could still go viral. Any popularity is good popularity. Encourage people to leave comments, debate, generate feedback and urge subscribers… get your business name out there and being talked about.

 

At the end of the day, blogs are becoming an essential part of any company’s website. If you don’t have one, then get one! You’re a few years behind your competitors!  Overwhelmed by the idea? Don’t be – it’s not your job to know how to write a blog, optimise it and get it working for your site. Luckily there are companies like ninetyblack who can help, so if you want to know more, talk to us.

Take the time to create and update a blog regularly, and we guarantee you will be reaping the results for many years to come.