Top 5 Digital Marketing Tips for Beginners

03/08/2017 | 9:21 am

So you’ve made the leap and started your business, but now you need to get yourself in front of as many eyes as possible. How do you get the word out there?

Did you know that according to Google, 80% of today’s consumers rely on the web to find local businesses? If you want to really reach your customers, you have to be where they are: online.

Here are our top 5 digital marketing tips to help you get started.

 

1. Claim your business listing on Google

Having a business listing on Google makes it so much easier for people to find you when they’re searching the internet or a map. They don’t have to sift through search results, your Facebook profile or the Contact section of your website to find where you are or how to get in touch with you. You should also encourage your customers to review your services on your Google Listing, these are very helpful in attracting new customers and getting a higher rating in the search results.

2. Content is always king

You need high quality content to get your brand message out there, engage your target audience, and reach the customers who are searching for you.

Also, by having a blog (we wrote a blog about that too), you keep refreshing your website with relevant and sharable content, which does wonders for SEO and building your brand integrity.

3. Make sure your website is mobile-friendly

Mobile-first is key. Most of your website visitors are using their phones to browse the internet, and this is a big audience you shouldn’t ignore. Start with mobile and build from there, if you’re not mobile-friendly, you’ll lose out. No one has time to deal with a website that can’t display well on a mobile.

4. Be on social media

It’s effective, relevant, and won’t cost you (unless you advertise). It doesn’t have to be difficult, there are many simple social media strategies you can use, even if you just start by posting regularly.  Be frequent and consistent in your posts and engage with your followers. Social media is a great medium if you don’t have a big marketing budget but have got a lot to say.

Tip: If you’ve just started and don’t have a big following, you can advertise to target lookalike or custom audiences on Facebook.

5. Create an experience

Your customers are seeing digital content all the time, so give them something new, different, and unique to you. Make sure they see a consistent brand message of your business, whether they’re on your website, social media, or seeing an ad.

 

Want to find out more or need any help? Contact ninetyblack, the digital marketing experts, for more information or advice on websites, social media, SEO or content.