Why You Should Use Instagram As A Marketing Tool

April 23, 2020

Author: Deepika Sulekh

Reading Time: 2 minutes

Almost everyone, and their dog, are on Instagram – more than 500 million daily active users to be exact, sharing over 95 million photos and videos every day.

Marketing today is more visual than ever, and with Instagram growing in popularity, more people are turning to this platform for motivation, inspiration, how-to content, food photos, dogs and just interesting content in general.

Your presence on Instagram depends on your business, goals and audience. Instagram may or may not be ideal for your business, but if you can showcase what you’ve got through engaging visual content, then it’s something you should consider.

Here’s why:

Reach more people

Instagram has established itself as one of the bigger social media channels with one of the fastest growth rates, boasting 1 billion monthly active accounts. Having an Instagram profile lets you tap into the many people using this channel that you may not capture through other channels.

Visual marketing

Users love beautiful photos and videos – and Instagram lets you create just that, especially with the ability to edit content with filters to convey a certain look. Visuals are a huge growth area for marketers, and if you can sell yourself through photos, this is where you need to be.

Show your personality

Every business has a personality, and with Instagram you can showcase this through behind-the-scenes content, showing off your team, celebrations, milestones and anything that shows them who you are on the inside. Show your followers the real people behind the products and services they love.

User generated content

User generated content means using photos or videos your audience has already created. You can easily access these through competitions, hashtags and tags to use in your own strategy. People like to see what other users post, you’ll have great content to share that you didn’t have to create, and these have a 4.5% higher conversion rate!

Instagram Shopping

Still being rolled out in some countries, Instagram shopping gives your business an immersive storefront for people to explore your best products. With Instagram Shopping, you can share featured products through organic posts and Stories, or have people discover your products in Paid Search & Explore. When looking at an image, if someone taps a product tag on your post or a product sticker in your story, they’ll be taken to a product description page where they will see: an image of the product from your post, a description, price and a link that takes them directly to your website, where they can purchase the product.

Like so…


If you are selling a product then you NEED to be on Instagram, and if you’re not, chances are you should be too. Six in every ten adults have Instagram so it’s the perfect place to build your brand, gain valuable brand awareness and maybe even make a few sales too!