Why You Need to Keep Your Website Updated

November 8, 2017

Reading Time: 2 minutes

“Websites promote you 24/7, no employee will do that.” Paul Cookson

One of the most overlooked parts of a website strategy is often the ongoing maintenance, yet it is probably one of the most important. Your website development will set the right foundation, but that also means you need to use it to its full potential and show it some love.

Here’s our top 3 reasons why you should keep your website updated:



Google loves fresh, relevant content. Keeping your content updated means search engines will keep visiting your site to present the best quality content to searchers. Google indexes billions of websites for every search so having useful and updated content will help Google find your website. But the reverse is also true, if your site hasn’t been updated in a while, search engines will eventually stop crawling it and your rankings could drop because visitors will lose interest.

Keeping up

Websites are no longer visited just on desktops, with the increased use of mobile and tablet users, advancements in technology, regular updates and continuous changes on the technological front, your website needs to keep up. Not only does it need to look good on new devices and with new technology, it needs to work well too! If your site’s not responsive, it’s already way behind the times.


Your website is an ongoing marketing tool. Visitors want to see as much information as possible before they make the decision to buy from you. That includes everything from product information to reviews to brand presence. Blogging is also as popular as ever now – it’s fresh content, easy to read and can give you more visibility online (read more on that blog here). So having a website with lots of activity, full of useful information and one that provides lot of ways to get in touch will build trust and have visitors keep coming back.


At ninetyblack we have ongoing support packages you can choose from based on your needs, or provide one-off assistance for specific updates.

Show your website some love and get in touch with the web team at ninetyblack.