Lake Taupo Hospice Strategic Direction Document

The Strategic Direction Document is a significant document for Lake Taupo Hospice and formally captures their focus, challenges and future direction as a charitable organisation.

The challenge?

Crafting a creative design for a text-heavy document that ensures legibility, keeps the document interesting, and doesn’t lose the reader’s attention.

Design elements:

  • The high contrast photography and bold typography underline the importance of the document.
  • Arrows and triangles used as design elements represent ‘moving forward’ and ‘giving direction’.
  • The yellow/orange tones are used to highlight the importance of the document.

The outcome.

A slick document design with a smart use of effective illustrations and infographics.

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