The Ultimate Guide
Taupō & The Volcanic Loop Highway + Rotorua & Bay of Plenty
A cornerstone of regional tourism promotion since 1994, The Ultimate Guide is a high-quality in-room visitor magazine designed to inspire exploration across Taupō, Rotorua, and local surrounds in our stunning corner of Aotearoa.
Designed to capture the essence of local discovery — from iconic attractions to hidden gems. With compelling editorial, curated highlights, and a clean, modern layout, the guide connects readers to unforgettable experiences and supports local operators through strategic advertising placements.
Our overarching demonstration of cohesive design, content strategy, and regional branding, all tailored to engage visitors during their stay.
"[We] were planning on cutting down on marketing to see if it made an impact but 2 girls came up on the swing the same day I spoke to you and they only came to do the swing as they had seen it in the Ultimate Guide! So, yes we’d love to be in it again!” – HANNAH, SKYSWING