The Ultimate Guide Taupo, Rotorua & Coastal Bay of Plenty
A visitor guide with a difference – and a breath of new life.
In print since 1994, The Ultimate Guide is a premium in-room visitor magazine promoting all there is do see, do, taste, shop and experience throughout Taupo, Rotorua, Ruapehu, Waitomo, Tauranga, and Whakatane. In 2022, the guide had a full refresh – a fresh colour palette, incorporating colours not often used in print, cleaner layouts, and an appreciation for white space.
Designed to give both locals and visitors to the region a complete overview of the must see and do activities, the guide also provides tourism operators a unique opportunity to advertise. The challenge with the refresh was to balance the display ads with engaging content.
Found in 5,573 motel rooms (266 locations), it grabs the visitor’s attention as soon as they’ve checked in, throughout Rotorua, Taupo, Volcanic Loop and Coastal Bay of Plenty. Plus, a selection of holiday homes and cafes in each main centre.
The content is engaging and loaded with cultural and historical information on the districts, and includes visitor must see and do experiences and points of interests. The editorial refresh required breaking down previously lengthy content into easily absorbed chunks of info, focusing on top spots, must-do’s, and local gems.
Itineraries also featured for the first time, providing full day or weekend ideas for getaways and staycations.
"[We] were planning on cutting down on marketing to see if it made an impact but 2 girls came up on the swing the same day I spoke to you and they only came to do the swing as they had seen it in the Ultimate Guide! So, yes we’d love to be in it again!” – HANNAH, SKYSWING
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