Senior Designer

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Ko Ngāti Raukawa ā Ngāti Ranginui Te Iwi

Nō Tauranga-Moana Ahau.


Lionel is our senior designer/brand creative who has been in the design industry for over 25 years. Born and bred at “The Wall – Lyall Bay” in Wellington, his communication adventures started as an apprentice offset printer before heading off to Design School.

His brand work has delivered for Iwi & Hapu, Sme’s, Startups, Business 2 Business, Business 2 Consumer and Corporate entities.

Lionel has a particular passion for less is more and doesn’t do pretty – if it has no purpose, then it’s gone. A practicing member of The Designers Institute of New Zealand and The Design Management Institute (Boston, USA) – Lionel keeps abreast with the latest in Design Thinking and Design Management and understands the qualitative value that design brings to brands and business.

An active tramper, you will find Lionel in the Kaimais most weekends or across any of NZs Great Walks when time allows. Any additional spare time is consumed on his rural Pāpamoa property tending to his collections, 4 mokos and 5 adult groms, while helping his beautiful wife Ronnie, with her canine rescue.


Nidan ranks


2 Dogs & 4 Cats


RTM / NC mutlidays


Countries visited


Identity programmes


Succulents and cacti

  • Pet Peeves

    "You have a keyboard button for that don’t you."

  • Passion

    Kiwi Dub, Firepits and APAs via my WW Benchmaster.